.identity{--identity-blue:var(--brand-blue);--identity-red:var(--brand-red);--identity-ink:var(--brand-ink);color:var(--identity-ink);background:#fff}.identity h1,.identity h2,.identity h3{letter-spacing:-.05em;font-weight:700}.identity h1{font-size:clamp(34px,4vw,60px);line-height:1.08}.identity h2{margin-bottom:36px;font-size:clamp(28px,3vw,44px);line-height:1.15}.identity h3{font-size:24px;line-height:1.3}.identity p{max-width:65ch;font-size:17px;line-height:1.65}.identity a{text-underline-offset:5px}.identity a:focus-visible{outline:3px solid var(--identity-red);outline-offset:5px}.identity-header{padding-block:28px}.identity-header .container,.identity-footer .container{justify-content:space-between;align-items:center;gap:24px;display:flex}.identity-header svg{width:248px;display:block}.identity-header a:last-child{align-items:center;gap:20px;font-size:14px;text-decoration:none;display:flex}.identity-intro{background:#f6f8fd;padding-block:60px}.identity-intro>.container>p{margin-top:20px}.identity-logo-stage{background:#fff;place-items:center;min-height:330px;margin-top:48px;padding:48px;display:grid}.identity-logo-stage svg{width:85%;max-width:960px;display:block}.identity-stage-caption{justify-content:space-between;padding-block:18px 38px;font-size:13px;display:flex}.identity-logo-variants{grid-template-columns:1fr 1fr 1fr;gap:16px;display:grid}.identity-logo-variants figure{min-width:0;padding:50px 30px 22px}.identity-logo-variants svg{width:100%;display:block}.identity-logo-variants figcaption{justify-content:space-between;gap:12px;margin-top:42px;font-size:11px;display:flex}.identity-on-blue{background:var(--identity-blue);color:#fff}.identity-on-red{background:var(--identity-red);color:#fff}.identity-on-light{color:var(--identity-ink);background:#fff}.identity-section{padding-block:80px}.identity-mark-layout{grid-template-columns:.85fr 1.15fr;align-items:center;gap:80px;display:grid}.identity-mark-large{aspect-ratio:1.2;background:#edf2ff;place-items:center;display:grid}.identity-mark-large svg{width:48%}.identity-mark-notes p+p{margin-top:18px}.identity-mark-notes>a{color:var(--identity-blue)}.identity-mark-sizes{align-items:flex-end;gap:36px;margin-block:32px;display:flex}.identity-mark-sizes svg{display:block}.identity-mark-sizes figcaption{white-space:nowrap;margin-top:12px;font-size:12px}.identity-size-16{width:16px;height:auto}.identity-size-24{width:24px;height:auto}.identity-size-48{width:48px;height:auto}.identity-size-80{width:80px;height:auto}.identity-colors{background:#f6f8fd}.identity-palette{grid-template-columns:1fr 1fr 1fr;display:grid}.identity-swatch{color:#fff;flex-direction:column;min-height:240px;padding:32px;display:flex}.identity-swatch code{margin-top:12px;font-size:16px}.identity-swatch p{margin-top:auto;padding-top:30px;font-size:14px}.identity-red{background:var(--identity-red)}.identity-blue{background:var(--identity-blue)}.identity-ink{background:var(--identity-ink)}.identity-tints{grid-template-columns:1fr 1fr 1fr;display:grid}.identity-tints span{padding:24px 32px;font-size:13px}.identity-tints code{margin-top:6px;display:block}.identity-tints span:first-child{background:#edf2ff}.identity-tints span:nth-child(2){background:#fce9e7}.identity-tints span:nth-child(3){background:#fff}.identity .identity-note{margin-top:24px;font-size:14px}.identity-type-layout{grid-template-columns:1.4fr 1fr;gap:64px;display:grid}.identity-type-sample{letter-spacing:-.065em;font-size:clamp(38px,5vw,76px);font-weight:750;line-height:1.06}.identity-type-layout p{margin-top:20px}.identity .identity-alphabet{font-size:24px;line-height:1.7}.identity-graphics{background:var(--identity-blue);color:#fff}.identity-graphics-layout{grid-template-columns:1.1fr 1fr;align-items:center;gap:64px;display:grid}.identity-graphics figure{background:#edf2ff;border-radius:24px;padding:24px}.identity-graphics img{width:100%;height:auto;display:block}.identity-graphics p{color:#e1e9ff;margin-top:20px}.identity-graphics a{margin-top:24px;display:inline-block}.identity-graphics a:focus-visible{outline-color:#fff}.identity-applications{grid-template-columns:1.5fr 1fr;gap:24px;display:grid}.identity-cover{isolation:isolate;background:var(--identity-blue);color:#fff;flex-direction:column;min-height:410px;padding:36px;display:flex;position:relative;overflow:hidden}.identity-cover>svg:first-child{width:200px}.identity-cover p{z-index:1;letter-spacing:-.055em;margin-top:60px;font-size:clamp(30px,3vw,46px);font-weight:700;line-height:1.1;position:relative}.identity-cover p span{font-size:.7em;font-weight:450}.identity-cover .identity-cover-mark{opacity:.17;width:240px;position:absolute;bottom:-35px;right:-30px;transform:rotate(-12deg)}.identity-cover-caption{margin-top:auto;padding-top:28px;font-size:12px}.identity-ui-example{background:#edf2ff;padding:36px}.identity-avatar{background:var(--identity-blue);border-radius:18px;width:68px;height:68px;padding:10px}.identity-avatar svg{width:100%;height:100%}.identity .identity-ui-name{margin-block:18px 4px;font-size:27px;font-weight:700}.identity-ui-example>p:not(.identity-ui-name){font-size:15px}.identity-ui-example>a,.identity-download>a{background:var(--identity-red);color:#fff;border-radius:12px;justify-content:center;align-items:center;min-height:54px;margin-top:28px;padding:14px 22px;font-size:15px;text-decoration:none;display:inline-flex}.identity-ui-example>span{margin-top:22px;font-size:12px;display:block}.identity-download{padding-top:80px}.identity-download h2{margin-bottom:20px}.identity-footer{background:var(--identity-ink);color:#fff;padding-block:36px;font-size:14px}@media (max-width:900px){.identity-logo-variants{grid-template-columns:1fr}.identity-logo-variants figure{padding:40px 28px 24px}.identity-logo-variants svg{width:min(100%,420px)}.identity-mark-layout,.identity-type-layout,.identity-graphics-layout{grid-template-columns:1fr;gap:32px}.identity-mark-large{aspect-ratio:2}.identity-mark-large svg{width:28%}.identity-graphics-layout figure{max-width:640px}.identity-palette{grid-template-columns:1fr}.identity-swatch{min-height:190px}.identity-applications{grid-template-columns:1fr 1fr}.identity-cover,.identity-ui-example{padding:24px}}@media (max-width:600px){.identity-header{padding-block:20px}.identity-header .container{flex-direction:column;align-items:flex-start;gap:16px}.identity-header svg{width:214px}.identity-intro{padding-block:38px}.identity p{font-size:15px}.identity-logo-stage{min-height:165px;margin-top:32px;padding:22px}.identity-logo-stage svg{width:100%}.identity-stage-caption{padding-bottom:26px;font-size:12px}.identity-section{padding-block:48px}.identity h2{margin-bottom:26px}.identity-mark-large{aspect-ratio:1.5}.identity-mark-large svg{width:40%}.identity-mark-sizes{gap:26px}.identity-tints{grid-template-columns:1fr}.identity-tints span{justify-content:space-between;display:flex}.identity-tints code{margin:0}.identity-applications{grid-template-columns:1fr}.identity-cover{min-height:360px}.identity-cover p{font-size:38px}.identity-download{padding-top:48px}.identity-footer .container{flex-direction:column;align-items:flex-start;gap:20px}}.identity-header-actions{flex-wrap:wrap;align-items:center;gap:24px;font-size:13px;display:flex}.identity-header-actions a{text-decoration:none}@media (max-width:900px){.identity-header .container{flex-wrap:wrap}.identity-header-actions{gap:18px}}
.identity-campaigns{background:#f6f8fd;scroll-margin-top:24px}.identity .identity-campaign-intro{margin-bottom:36px}.campaign-example{min-width:0}.campaign-example-wide{margin-bottom:44px}.campaign-example-pair{grid-template-columns:16fr 9fr;align-items:start;gap:24px;display:grid}.campaign-example figcaption{justify-content:space-between;align-items:baseline;gap:20px;padding-top:20px;display:flex}.campaign-example figcaption h3{font-size:20px}.campaign-example figcaption p{margin-top:6px;font-size:13px}.campaign-example figcaption a{color:var(--brand-blue);white-space:nowrap;font-size:13px}.campaign-download{background:var(--brand-blue);color:#fff;border-radius:12px;margin-top:40px;padding:16px 24px;font-size:14px;text-decoration:none;display:inline-flex}.campaign-people-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;display:grid}.campaign-people-grid figure{min-width:0}.campaign-person-stage{aspect-ratio:4/5;background:var(--brand-blue-light);overflow:hidden}.campaign-person-stage img{object-fit:contain;object-position:center bottom;width:100%;height:100%;display:block}.campaign-person-student-boy{background:var(--brand-red-light)}.campaign-people-grid figcaption{padding-top:22px}.campaign-people-grid figcaption p{margin-top:12px;font-size:14px}.campaign-people-grid figcaption a{color:var(--brand-blue);margin-top:18px;font-size:13px;display:inline-block}.ad-creative{isolation:isolate;width:100%;color:var(--brand-ink,#14213d);background:var(--brand-blue-hero,#e6edff);font-family:Geologica,sans-serif;position:relative;overflow:hidden;container-type:inline-size}.ad-creative .ad-logo{z-index:3;width:25cqw;display:block;position:absolute;top:4cqw;left:4cqw}.ad-creative .ad-copy{z-index:2;position:absolute;inset:0}.ad-creative .ad-title{letter-spacing:-.065em;max-width:none;margin:0;font-weight:750;line-height:1.06;position:absolute}.ad-creative .ad-category{max-width:none;margin:0;font-weight:450;line-height:1.4;position:absolute}.ad-creative .ad-action{background:var(--brand-red,#d93632);color:#fff;white-space:nowrap;border-radius:1cqw;justify-content:space-between;align-items:center;gap:4cqw;padding:1.5cqw 2.2cqw;font-size:1.6cqw;font-weight:550;line-height:1.4;display:inline-flex;position:absolute}.ad-creative .ad-person{z-index:1;object-fit:contain;object-position:center bottom;display:block;position:absolute}.ad-creative .ad-signature{z-index:2;letter-spacing:-.03em;font-size:1.2cqw;position:absolute}.ad-banner{aspect-ratio:16/9}.ad-banner .ad-category{font-size:1.8cqw;top:19cqw;left:4cqw}.ad-banner .ad-title{font-size:4.9cqw;top:24cqw;left:4cqw}.ad-banner .ad-action{bottom:6cqw;left:4cqw}.ad-banner .ad-person{width:47%;height:100%;bottom:0;right:0}.ad-banner .ad-signature{display:none}.ad-square{aspect-ratio:1;background:var(--brand-blue,#234fe5);color:#fff}.ad-square .ad-logo{width:38cqw;top:6cqw;left:6cqw}.ad-square .ad-title{font-size:9cqw;top:19cqw;left:6cqw}.ad-square .ad-category{font-size:2.7cqw;top:41cqw;left:6cqw}.ad-square .ad-action{border-radius:1.5cqw;padding:2cqw 3cqw;font-size:2.4cqw;bottom:7cqw;left:6cqw}.ad-square .ad-person{width:74%;height:64%;bottom:0;right:-2%}.ad-square .ad-signature{display:none}.ad-story{aspect-ratio:9/16;background:var(--brand-red,#d93632);color:#fff}.ad-story .ad-logo{width:50cqw;top:9cqw;left:7cqw}.ad-story .ad-title{font-size:10.1cqw;top:28cqw;left:7cqw}.ad-story .ad-category{font-size:4cqw;top:63cqw;left:7cqw}.ad-story .ad-action{color:var(--brand-ink,#14213d);background:#fff;border-radius:2cqw;padding:3.3cqw 4cqw;font-size:4cqw;bottom:17cqw;left:7cqw;right:7cqw}.ad-story .ad-person{width:100%;height:54%;bottom:12%;left:0}.ad-story .ad-signature{font-size:3cqw;bottom:7cqw;left:7cqw}@media (max-width:1050px){.campaign-example figcaption{flex-direction:column;gap:10px}.campaign-people-grid{gap:16px}}@media (max-width:600px){.campaign-example-pair{grid-template-columns:1fr;gap:34px}.campaign-example-wide{margin-bottom:34px}.campaign-people-grid{grid-template-columns:1fr;gap:36px}.campaign-download{padding:16px 20px;font-size:13px}}
.identity-site-assets{background:var(--brand-blue-light)}.identity-site-assets>.container>p{max-width:66ch;margin-top:24px}.identity-site-artwork{grid-template-columns:1.35fr 1fr;gap:32px;margin-top:48px;display:grid}.identity-site-artwork figure{min-width:0;margin:0}.identity-site-artwork img{aspect-ratio:4/3;object-fit:contain;width:100%;height:auto;display:block}.identity-site-artwork figure:first-child{background:#fff;flex-direction:column;grid-row:span 2;display:flex}.identity-site-artwork figure:first-child img{object-position:bottom;flex:1;min-height:0}.identity-site-artwork figcaption{background:#fff;justify-content:space-between;align-items:baseline;gap:16px;padding:20px;font-size:14px;display:flex}.identity-site-artwork a{white-space:nowrap;text-underline-offset:4px}.identity-subject-library{margin-top:80px}.identity-subject-library>p{max-width:66ch;margin-top:20px}.identity-subject-grid{background:#fff;grid-template-columns:repeat(6,minmax(0,1fr));gap:24px;margin-top:32px;padding:32px;display:grid}.identity-subject-grid figure{min-width:0;margin:0}.identity-subject-grid img{width:88px;height:88px}.identity-subject-grid figcaption{margin-top:16px;font-size:13px;line-height:1.5}.identity-subject-grid a{margin-top:8px;display:block}.identity-art-rules{grid-template-columns:1fr 1fr;gap:48px;margin-top:48px;display:grid}.identity-art-rules h3{font-size:23px}.identity-art-rules p{max-width:50ch;margin-top:16px;font-size:16px;line-height:1.65}@media (max-width:1024px){.identity-subject-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (max-width:600px){.identity-site-artwork,.identity-art-rules{grid-template-columns:1fr;gap:24px}.identity-site-artwork figure:first-child{grid-row:auto}.identity-site-artwork figure:first-child img{aspect-ratio:4/5;flex:none}.identity-subject-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 16px;padding:20px}.identity-subject-library{margin-top:48px}}